Did El Niņo
cause oldies, talk, and Spanish station to slip and slide? The
winter 1998 Arbitron rankings, based on average quarterly share
estimates of listeners age 12 and up, brought good news to KCMG,
"Mega 100," which seems headed to permanent top 10
status. It rose 1.3 from No. 25 to 14th place in the overall
rankings (Monday-Sunday, 6 a.m.-midnight), posting a 2.7 share.
Spanish Ranchera KLAX, with a new morning show and program director,
recovered by the same margin as Mega 100, jumping from 19th to
"Romantica" KLVE-FM for first place.
Among music stations, hip hop KPWR, urban KKBT, modern
rock KLYY, country KZLA, top 40 KIIS, rocker KLOS, oldies KRLA,
classical KKGO, rock classics KCBS, were all down for the rating
period, while adult contemporary KBIG alternative rock KROQ and
Spanish pop KSSE showed gains. Alternative adult contemporary
KYSR, smooth jazz KTWV, soul oldies KACE, urban contemporary
KJLH, dance hits Groove 103.1, Mexican regional KBUE and soft
rock KOST showed little or no change from last fall.
Among talk stations, KFI jumped up four-tenths into third position
overall, while archrival
KABC dropped by four-tenths and out of the top 10
into 15th place. KLSX nudged up a tenth to 2.5, but dropped from
share, but local rivals KCTD and KXTA dropped out of the 12-plus
Although down by 1.4, KLSX's Howard Stern finished
in first place among English-speaking shows. Spanish-language
KSCA's Renan took top honors overall, followed by KLVE's Pepe
Barretto. News station KNX with anchors Linda Nunez and Tom Haule
was up 1.3, jumping into the top 10 at No. 8 from their previous
No. 16 rank. KFI' s Bill Handel achieved a robust gain of a point,
rising from No. 5 to No. 4. KOST's Mark & Kim improved two-tenths,
moving into the top 10. KRTH, apparently hurt by the retirement
of Robert W. Morgan, fell by a point and out of the top 10 to
No. 11. The oldies giant tied with KABC's morning team of Minyard
& Tilden, which also fell out of the top 10, dropping by
seven-tenths of a point. For KLAX's new morning team, sharing
the No. 11 spot represented a gain of 1.4. Also coming at No.
gain. KRLA with former evening man Huggy Boy and Karla Sifuentes
lost three-tenths, falling from No. 28 to No. 35 in the morning.
The station for kids, Radio Disney's KDIS, registered
in the ratings for the first time since it was adult standards