Upon the 100th
anniversary of the discovery of radio waves, we christen this
periodical Radio San Diego. The birth of Radio San Diego magazine
celebrates the most widespread medium on earth. Wherever we go,
we rely on radio for immediate news, information and entertainment.
Dedicated to San Diego's airwaves, Radio San Diego magazine serves
as a diverse and rich menu of programs and music. The print and
electronic media have largely ignored radio. We often hear the
comment, "I would listen to other programs or stations if
I knew about them." Every newspaper has TV listings, but
few contain any radio guide. At best, some publications include
an incomplete list of stations and their formats and, in some
cases, a few program highlights. Radio San Diego magazine removes
the guesswork from radio listening."I'd love to listen to
some stations, but I can never find them," one woman said.
Rather than blindly turning the radio dial, the reader/listener
can use this handy reference guide.
Among the 263 metropolitan markets identified by Arbitron, San
Diego ranks 15th in size. The county boasts 39 stations, 10 of
which are in North County. This guide contains both day and night
listings for each one. In addition to the listings, every issue
will contain columns, departments and features on programming
Unlike TV, radio allows its audience to remain in an active rather
than a vegetative state. Rather than staring at a screen, listeners
can continue their day-to-day activities, such as driving, working,
cooking, reading and even studying. Many businesses keep the
radio on all day. As renowned author/radio announcer Garrison
Keillor pointed out in a plug for National Public Radio, "Radio's
portable, so you can take it outside, or camping."
Another gift of radio is to provide an opportunity for the frustrated,
tired commuter to laugh, to sing along or even to talk back.
Almost three-quarters of the county's workforce commutes alone,
and the majority is spending more time in their vehicles. As
most motorists do not own a carphone, the radio is their only
contact with the outside world. However, the affluent drivers
and commuters who have phones for business call radio stations
to request a tune or to voice an opinion. With 1 million-plus
cars registered in the county and more drivers spending more
time on county roads each day, radio's auto audience is rapidly
We are planning new sections, departments and columns, such as
Q & As, reader polls and fun facts. (For example, did you
know B-100's new morning man teamed with former "Partridge
Family" star Danny Bonaduce for his last radio gig in Philadelphia?)
This guide is fun, practical and reader-friendly! Just as listeners
make requests to the stations, we invite our listeners/readers
to fax or call in their requests to Radio San Diego magazine.
We dedicate this magazine to a loyal radio fan and a faithful
friend: Jeffrey Rosen. Realizing he was missing interviews and
concerts featuring his favorite performer, this musician dreamed
of a radio guide 20 years ago.
Radio San Diego magazine urges you to turn off the tube and tune
in to radio!
Shireen Alafi & Ben Jacoby